Who We Are
Our Mission
At Mind of Means, our mission is to empower professionals and organizations to lead with intention, navigate change with confidence, and grow through transformative coaching and thought leadership. We deliver powerful keynote speeches, dynamic workshops, and engaging learning experiences that spark clarity, challenge limiting beliefs, and equip individuals with the tools to thrive in complex professional environments. Through inclusive, action-oriented dialogue on leadership, personal mastery, career advancement, and workplace culture, we aim to build bold thinkers, resilient teams, and sustainable success across industries, communities, and generations.
Our Vision
At Mind of Means, our vision is to redefine what it means to lead, live, and succeed. We are committed to being a premier catalyst for transformation—empowering professionals, entrepreneurs, and organizations to harness their full potential with strategy, confidence, and clarity. We envision a world where every individual has access to intelligent guidance, culturally attuned coaching, and actionable frameworks that drive lasting success in both business and life. Through our dynamic coaching, immersive learning experiences, and thought leadership, we strive to cultivate empowered decision-makers, inclusive leaders, and purpose-driven changemakers who leave a meaningful impact in every space they occupy.
Our Values
Mind of Means operates on a foundation of core values that allow us to build trust, inspire growth, and foster long-term relationships with our clients. These values guide your culture and business philosophy. They’re thoughtfully crafted and ingrained into how your company operates and have become powerful guideposts for how we approach our work and our clients.
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Integrity
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Empathy
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Authenticity
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Excellence
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Impact
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Accountability
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Innovation
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Collaboration
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Respect
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Growth Mindset
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Passion
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Clarity
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Inclusivity
Why it matters:
Integrity is the cornerstone of any successful coaching and speaking business. Being honest, transparent, and ethical is how we build trust with our clients and audiences.
How we embody it:
We always act in the best interest of your clients; we are truthful about what our services can achieve and uphold high standards in our communication and actions. Confidentiality always comes first. Check out our Privacy Policy.
Why it matters:
Understanding our clients’ challenges, goals, and emotions enables us to tailor our coaching and speaking engagements to meet their specific needs.
How we embody it:
We listen deeply to our clients, put ourselves in their shoes, and create a supportive environment where they feel heard and valued.
Why it matters:
We understand that authenticity resonates with our clients and audiences. Speaking and coach in an authentic way, enables people to connect with our coaches and trust the message that we help them to facilitate.
How we embody it:
Our coaches share their true selves and experiences, stay true to their unique style, and avoid adopting personas or speaking styles that don’t align with who they really are.
Why it matters:
Striving for excellence ensures that your coaching services and public speaking engagements are of the highest quality, leaving a lasting impact on our clients and audiences.
How we embody it:
Mind of Means coaches continuously improve skills, invest in ongoing education and professional development, and set high standards for every session, presentation, and interaction.
Why it matters:
A successful coaching and speaking business should aim to make a positive and lasting impact on individuals and organizations, whether through personal transformation or business growth.
How we embody it:
We focus on tangible results for our clients, create actionable strategies, and always measure our success by the positive changes we inspire.
Why it matters:
Accountability ensures that both our coaches and our clients follow through on commitments and work towards achieving set goals. It builds trust and fosters responsibility.
How we embody it:
Our coaches establish clear expectations, track progress, and encourage regular check-ins. We hold ourselves and our clients accountable to the process and the results.
Why it matters:
In a fast-changing world, staying ahead of trends and finding new, creative ways to engage our clients and audiences is key to staying relevant and consistently delivering value.
How we embody it:
We continuously evolve our techniques, methodologies, and content delivery while staying open to new tools, technologies, and strategies that can improve client outcomes and enhance our presentations.
Why it matters:
A coaching and speaking business (such as Mind of Means) often involves teamwork, whether with our clients, other coaches, or business partners. Collaboration fosters creativity, mutual support, and a sense of shared purpose.
How we embody it:
We actively listen to and involve others in our process, remain open to feedback, and create an environment where collective input leads to better outcomes.
Why it matters:
Respect for our clients’ time, challenges, and goals ensures a positive, professional relationship and promotes long-term success.
How we embody it:
We treat every individual as unique, honor cultural differences, and ensure that we’re always punctual, professional, and prepared.
Why it matters:
The foundation of both coaching and public speaking is the belief that everyone, including the coach/speaker, can continuously improve.
How we embody it:
Mind of Means embraces learning, consistently seeks feedback, and we’re open to adapting approaches based on new insights or challenges. We strive to inspire our clients to do the same by encouraging them to see failures as opportunities for growth.
Why it matters:
Passion is contagious. Those genuinely excited about helping people and delivering great value (e.g., Mind of Means coaches and speakers), inspires clients and audiences to take action and engage with their message.
How we embody it:
We approach every speaking engagement and coaching session with enthusiasm and energy, allowing our passion for personal and professional growth to shine through in all that you do.
Why it matters:
Clarity is essential for effective communication, whether in a coaching session or on stage. It helps our clients and audiences easily understand the message and take action.
How we embody it:
We are concise and clear in our communication, avoiding jargon and ambiguity. Mind of Means helps clients set clear goals and action steps that are easy to understand and implement.
Why it matters:
A culture of inclusivity creates an environment where diverse perspectives are valued, and everyone feels welcome to learn and grow.How we embody it:
Our coaching and speaking services are accessible to all, regardless of background, gender, or culture. We create safe spaces where people feel comfortable sharing and expressing themselves.Integrity
Why it matters:
Integrity is the cornerstone of any successful coaching and speaking business. Being honest, transparent, and ethical is how we build trust with our clients and audiences.How we embody it:
We always act in the best interest of your clients; we are truthful about what our services can achieve and uphold high standards in our communication and actions. Confidentiality always comes first. Check out our Privacy Policy.Excellence
Why it matters:
Striving for excellence ensures that your coaching services and public speaking engagements are of the highest quality, leaving a lasting impact on our clients and audiences.How we embody it:
Mind of Means coaches continuously improve skills, invest in ongoing education and professional development, and set high standards for every session, presentation, and interaction.Innovation
Why it matters:
In a fast-changing world, staying ahead of trends and finding new, creative ways to engage our clients and audiences is key to staying relevant and consistently delivering value.How we embody it:
We continuously evolve our techniques, methodologies, and content delivery while staying open to new tools, technologies, and strategies that can improve client outcomes and enhance our presentations.Growth Mindset
Why it matters:
The foundation of both coaching and public speaking is the belief that everyone, including the coach/speaker, can continuously improve.How we embody it:
Mind of Means embraces learning, consistently seeks feedback, and we’re open to adapting approaches based on new insights or challenges. We strive to inspire our clients to do the same by encouraging them to see failures as opportunities for growth.Empathy
Why it matters:
Understanding our clients’ challenges, goals, and emotions enables us to tailor our coaching and speaking engagements to meet their specific needs.How we embody it:
We listen deeply to our clients, put ourselves in their shoes, and create a supportive environment where they feel heard and valued.Impact
Why it matters:
A successful coaching and speaking business should aim to make a positive and lasting impact on individuals and organizations, whether through personal transformation or business growth.How we embody it:
We focus on tangible results for our clients, create actionable strategies, and always measure our success by the positive changes we inspire.Collaboration
Why it matters:
A coaching and speaking business (such as Mind of Means) often involves teamwork, whether with our clients, other coaches, or business partners. Collaboration fosters creativity, mutual support, and a sense of shared purpose.How we embody it:
We actively listen to and involve others in our process, remain open to feedback, and create an environment where collective input leads to better outcomes.Passion
Why it matters:
Passion is contagious. Those genuinely excited about helping people and delivering great value (e.g., Mind of Means coaches and speakers), inspires clients and audiences to take action and engage with their message.How we embody it:
We approach every speaking engagement and coaching session with enthusiasm and energy, allowing our passion for personal and professional growth to shine through in all that you do.Inclusivity
Why it matters:
A culture of inclusivity creates an environment where diverse perspectives are valued, and everyone feels welcome to learn and grow.How we embody it:
Our coaching and speaking services are accessible to all, regardless of background, gender, or culture. We create safe spaces where people feel comfortable sharing and expressing themselves.Authenticity
Why it matters:
We understand that authenticity resonates with our clients and audiences. Speaking and coach in an authentic way, enables people to connect with our coaches and trust the message that we help them to facilitate.How we embody it:
Our coaches share their true selves and experiences, stay true to their unique style, and avoid adopting personas or speaking styles that don’t align with who they really are.Accountability
Why it matters:
Accountability ensures that both our coaches and our clients follow through on commitments and work towards achieving set goals. It builds trust and fosters responsibility.How we embody it:
Our coaches establish clear expectations, track progress, and encourage regular check-ins. We hold ourselves and our clients accountable to the process and the results.Respect
Why it matters:
Respect for our clients’ time, challenges, and goals ensures a positive, professional relationship and promotes long-term success.How we embody it:
We treat every individual as unique, honor cultural differences, and ensure that we’re always punctual, professional, and prepared.Clarity
Why it matters:
Clarity is essential for effective communication, whether in a coaching session or on stage. It helps our clients and audiences easily understand the message and take action.How we embody it:
We are concise and clear in our communication, avoiding jargon and ambiguity. Mind of Means helps clients set clear goals and action steps that are easy to understand and implement.Our Success Stories
I recently worked with Jocelyn to discover my leadership style and determine how to consistently ‘show up’ at work. She is an excellent listener and homes in on key words from my explanations. Jocelyn gives excellent perspective on work situations and offers alternative ways to view things. Every session was actionable, and she kept me accountable by assigning homework in which I had to practice using different tools for specific work situations. During one particularly impactful session, Jocelyn walked me through a visualization exercise in which I was able to see myself where I needed to be in 6 months. That exercise enabled me to understand what I need to do and ultimately envision how I was going to accomplish my goals. I've worked with coaches previously, and none of them came close to the kind of impact that Jocelyn had on me during our sessions together thus far. Best of all, I didn't feel like I was talking to a coach, I felt I was talking to a wise and funny friend. She was completely down to earth and approachable. I look forward to working with her again.
Before meeting with Jocelyn, I'd never had a business coach, but I am so glad that I was referred to her. She has helped me learn so much about myself. She does a great job of helping you discover things about yourself that you may never have considered before. Personally, I have been able to overcome several areas that I struggled with in my career with her just asking the right questions.
Brei Tucker
Before meeting with Jocelyn, I'd never had a business coach, but I am so glad that I was referred to her. She has helped me learn so much about myself. She does a great job of helping you discover things about yourself that you may never have considered before. Personally, I have been able to overcome several areas that I struggled with in my career with her just asking the right questions.
Sheldon China
“I recently worked with Jocelyn to discover my leadership style and determine how to consistently ‘show up’ at work. She is an excellent listener and homes in on key words from my explanations. Jocelyn gives excellent perspective on work situations and offers alternative ways to view things. Every session was actionable, and she kept me accountable by assigning homework in which I had to practice using different tools for specific work situations. During one particularly impactful session, Jocelyn walked me through a visualization exercise in which I was able to see myself where I needed to be in 6 months. That exercise enabled me to understand what I need to do and ultimately envision how I was going to accomplish my goals. I've worked with coaches previously, and none of them came close to the kind of impact that Jocelyn had on me during our sessions together thus far. Best of all, I didn't feel like I was talking to a coach, I felt I was talking to a wise and funny friend. She was completely down to earth and approachable. I look forward to working with her again.” ~ Sheldon China
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Our Chief Executive Officer
Jocelyn is a distinguished coach, entrepreneur, and seasoned professional in the STEM field with over 15 years of global experience in public service and professional development. A lifelong leader and advocate for transformational change, she has earned three advanced degrees and multiple STEM-related professional certifications, in addition to holding a prestigious Professional Business Coach Certification. Jocelyn actively contributes to the coaching industry through her involvement with her local chapter of the International Coaching Federation (ICF), supporting its mission to elevate professional coaching standards.
As the CEO of Mind of Means, Jocelyn specializes in empowering professionals to achieve sustainable personal and career growth, guiding them in unlocking their full potential and making an indelible impact in their industries. She is known for her ability to evoke awareness, foster meaningful connections, and drive lasting transformation. Beyond coaching, Jocelyn is deeply committed to humanitarian and philanthropic initiatives, leveraging her expertise to uplift communities and inspire change.
Want To Learn More About Us?
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